They said diamonds are forever. But forever has changed.
Today, how a diamond is made - where it comes from, what it represents - matters as much as how it sparkles. Traditional luxury still clings to billion-year-old stones pulled from deep within the Earth. At Coluxe, we think it doesn’t have to be that way anymore.
We don’t do diamonds the old-fashioned way. We do them the smart way. The kind way. The lab-grown way.
Let’s Talk Diamonds (and Sapphires, Rubies, and Emeralds Too)
A lab-grown diamond isn’t “almost” a diamond. It is a diamond - chemically, physically, visually. Same fire, same brilliance, same hardness. Every Coluxe stone is
IGI-certified
and
indistinguishable from mined
, unless you’re packing serious lab equipment in your handbag (and if you are, respect). No one can tell the difference in a lab vs mined diamond - because visually there isn't any.
The difference lies in
origin
. Our stones are created above ground in advanced labs that replicate the natural process of heat and pressure. Instead of waiting a billion years, we do it in weeks - without moving mountains, literally or metaphorically.
And it’s not just diamonds. We apply the same precision to
emeralds, rubies,
and
sapphires
. The result? Stones that are exquisite, cleanly made, thoughtfully sourced, and far more accessible. Because beauty should never be about compromise. It should be about choice.
The Problem with Mined
Mined stones carry history — and heavy baggage. Extracting a single carat can displace 250 tons of earth, consume thousands of litres of water, and leave behind a staggering carbon footprint. Beyond the environmental toll is the human one: conflict zones, exploitative labour, and origins that are rarely transparent.
It’s a story that hides behind velvet trays and glossy ads. But once you know it, you can’t unknow it.
Made, Not Mined: Why We Chose Lab-Grown
Coluxe was built on one belief:
real beauty shouldn’t cost the Earth
.
Lab-grown
stones align with our values and our vision for fine jewellery that feels good to wear - in every sense.
To us, lab-grown isn’t “less than” mined. It’s more: more transparent, more ethical, more modern, more aligned with how we live now - bold, intentional, and self-led. The future of luxury isn’t about tradition for tradition’s sake. It’s about choices that reflect consciousness without compromising on beauty.
But Is It Still Luxury?
Absolutely. In fact, it’s the
next luxury
. Old luxury was about heritage, gatekeeping, and opaqueness. New luxury is about consciousness, creativity, and choice.
We don’t need billion-year-old stones to feel elevated. We need jewellery that is beautifully made, responsibly sourced, and deeply personal. Conscious luxury means sparkle with substance - pieces that shine as brightly as your values.
As more women choose lab-grown, the
future of fine jewellery
is already shifting. And Coluxe is proud to be shaping it.
The Final Word
Lab-grown diamonds
and
gemstones
are real. They’re radiant. And they’re rewriting the rules of luxury.
So when someone asks, “Is that real?” Smile and say, “Absolutely.” Then stack another one. Because we don’t wait to be gifted. We don’t wait for the world to catch up.
We choose joy. We choose beauty. And we choose to wear it every day.
Coluxe. Fine jewellery, made - not mined
