A Conversation with Coluxe Founder Priyanka Gill
Priyanka Gill, Founder & CEO of Coluxe, is rewriting the rules of fine jewellery - championing lab-grown stones, bold colour, and the radical act of women buying diamonds for themselves. When you meet Priyanka, you feel it instantly: this is someone who builds with feeling. With multiple successful companies behind her, she could have chosen anything for her next chapter. She chose something intimate. Intentional. Daringly beautiful. Coluxe is fine jewellery for the now - lab-grown diamonds and gemstones, sustainably sourced, emotionally resonant, and designed to be lived in every day. But behind the sparkle lies a deeper story: one of belonging, boldness, and redefining what luxury feels like, especially for women who once felt outside its gates.
Coluxe feels like a love letter to women who’ve felt left out of luxury. Where did that come from?
Priyanka:
It came from being that woman. I grew up in a small town. Diamonds weren’t on our radar - they felt like they belonged to another world entirely. Later, as life changed, I found myself in rooms where diamonds were everywhere - weddings, dinners, high-society events. And I noticed something: diamonds weren’t just jewellery. They were social signals. And when you didn’t have them - or had the “wrong kind” - you felt it. My first engagement ring was a cluster of small stones. It wasn’t until years later, when I bought myself my first solitaire, that I felt a different kind of power. Not because of the carat, but because of the choice. I wasn’t waiting anymore. I wasn’t asking. I was claiming something that had once felt unreachable. Coluxe is built for that moment - when you realise you deserve beautiful things, and you don’t need anyone else’s permission.
That connects to your brand pillar around belonging and access.
Priyanka:
Exactly. Luxury has long been about gatekeeping. From the price to the store experience, it can feel like a velvet rope. At Coluxe, we flipped it: what if luxury wasn’t a gate, but a welcome mat? Everything - from how we speak to our customers to how we design and price our jewellery - is rooted in respect and inclusion. We treat you like you already belong, because you do.
Why build the foundation on lab-grown stones
Priyanka:
Because they are the future. Lab-grown diamonds are chemically, physically, and visually identical to mined - but lighter on the planet, transparent in origin, and more affordable. They carry no baggage of harm, only the progress and precision of how they’re made. Lab-grown lets us deliver luxury with zero compromise: ethical, beautiful, modern. That’s the future Coluxe is proud to lead.
Coluxe’s design is distinctive. What drives it
Priyanka:
We don’t design to impress. We design to express. Every piece is imagined for how she’ll wear it: can she layer it, live in it, pass it on, or keep it just for herself? We’re obsessed with stacking. It’s not just a trend - it’s a language. You build a stack the way you build a life: a ring for your first job, a bracelet for a new city, an emerald on a thread simply because it moved you. It’s emotional architecture - personal, evolving, never finished.
