Everything you actually need to know - minus the fluff. Thinking about buying your first diamond? Maybe it’s to celebrate a promotion, a personal milestone, or simply because you want one. (And for the record, you don’t need a reason.) But let’s be honest: shopping for diamonds can feel like stepping into another language. What size? What’s “VS1”? Is lab-grown legit? And the big one - is it weird to buy one for yourself? Take a breath. We’ve got you. This is the Coluxe guide to choosing your first diamond with clarity, confidence, and joy
Lab-Grown or Mined? Let’s Clear That Up
Both are real diamonds. Same sparkle. Same brilliance. Same strength. The difference lies in origin. Mined diamonds are pulled from the Earth, and that comes with measurable costs. Extracting a single carat can displace more than 200 tons of rock and soil. It uses large volumes of water and energy, and leaves behind land that is difficult to restore. Beyond the environmental toll, sourcing practices can be murky, with risks of unsafe labour and conflict-linked supply chains. Lab-grown diamonds, by contrast, are created above ground in controlled labs. The process replicates the natural conditions of heat and pressure, producing a diamond that is chemically, physically, and visually identical to mined. Yes, it still requires energy, but modern labs are increasingly powered by renewables, making the footprint significantly lighter and far more transparent. At Coluxe, we choose lab-grown because it’s the conscious, contemporary option: real beauty without hidden costs, and a story you can be proud to wear.
Certification Counts
Here’s one more truth: lab-grown and mined diamonds are certified on the exact same lines. Every Coluxe stone is graded by the International Gemological Institute (IGI) for cut, colour, clarity, and carat. That certificate is your proof that what you’re buying meets the same global standards as traditional diamonds - with the added assurance of transparency and traceability.
The 4Cs, Simplified
The old playbook loves to overwhelm you with jargon. Here’s the Coluxe take:
- Cut is everything. It determines brilliance, so always aim for Excellent or Ideal.
- Colour runs from D (icy white) to Z (yellow tones). The smart sweet spot is E-F-G: bright, white, and strong value.
- Clarity measures imperfections. Anything VS2 or better looks flawless to the naked eye. Don’t overspend chasing invisible specs.
- Carat is size, yes - but proportion matters more. A well-cut one-carat can outshine a poorly cut 1.5 carat.
Every Coluxe diamond is IGI-certified and handpicked for brilliance. Translation: no guesswork, no nasty surprises, just sparkle.
Colour has become a Coluxe signature.
Priyanka:
Yes. In India, colour is everywhere in our culture. Yet everyday jewellery often becomes beige or white, with colour reserved for weddings. We’ve brought it back into daily wear - with lab-grown emeralds, rubies, and sapphires that are as rich as their mined counterparts, without the cost or conflict. Colour brings play, energy, and emotion. It’s jewellery as punctuation — a ruby for strength, an emerald for growth, a sapphire for clarity.
Who is the Coluxe woman?
Why is it important to celebrate women who buy their own jewellery
Priyanka:
Because it’s time to rewrite the script. For too long, fine jewellery was something women received - as a gift, as a gesture, as permission. Rarely was it something she chose purely for herself. But that choice - to buy something simply because it lights you up - is powerful. We’re not here to make her wait. We’re here to remind her she’s already earned it.
What has surprised you most while building Coluxe?
Priyanka:
The emotion. Women have shared such personal stories with us - about wearing diamonds for the first time, marking independence, reclaiming joy. It confirmed what I’ve always believed: jewellery isn’t about prestige. It’s about permission. Most women have never been given it - and now, they’re giving it to themselves.
What do you hope someone feels when they wear Coluxe?
Priyanka:
Like she’s home in her own skin. Like she’s the main character in her own life. Like the room belongs to her - because she belongs. That’s what jewellery should do: reflect your truth, not rewrite it.
And what’s next for Coluxe?
Priyanka:
So much. Our website launch is exciting - a clean, contemporary home for our first collections. Most importantly, we’re building a community that celebrates women for showing up as themselves. Because Coluxe isn’t just about jewellery. It’s about joy. And she’s choosing it.
