Because not everything that glitters deserves your loyalty. For decades, mined diamonds have been dressed up as rare, romantic, and “real.” They were sold as love, status, forever. But the truth? Much of what we’ve believed was clever marketing wrapped in velvet boxes. At Coluxe, we believe in clarity - in our stones, in our values, and in the way we talk about luxury. So let’s pull back the curtain. Here are seven myths about mined diamonds that deserve a graceful exit.
Myth 1: Mined diamonds are rare
Sorry, but no. Mined diamonds aren’t some mystical rarity - they’re stockpiled and drip-fed into the market to keep prices sky-high. It’s less nature, more Monopoly. Lab-grown doesn’t pretend to be scarce. It's an honest sparkle without the theatre.
Myth 2: Mined diamonds are more “real”
Science would like a word. Both mined and lab-grown are pure carbon, crystallised in the exact same atomic structure. Both are IGI-certified on the same 4Cs. One took a billion years underground. The other? A few weeks in a lab. Both sparkle. Both endure. Both are real.
Myth 3: Mined diamonds are an investment
Unless you’re bidding on a rare pink stone at Sotheby’s, most mined diamonds don’t appreciate in value. In fact, resale is weaker than most jewellers admit. Jewellery is not a stock portfolio. It’s joy, memory, self-expression. That’s the return that counts.
Myth 4: Lab-grown looks different
It doesn’t. Even gemmologists need specialised equipment to tell them apart. To the naked eye - yours, mine, anyone’s - lab-grown and mined are identical. The only difference is whether your sparkle comes with ecological baggage.
Myth 5: Mined diamonds are better
This one cuts deep. Mining often leaves scars - on landscapes, ecosystems, and sometimes on people. “Conflict-free” sounds good, but traceability is still murky. Coluxe lab-grown diamonds are transparent, traceable, and clean. Beauty without compromise.
Myth 6: Lab-grown is too new to trust
Not really. Lab-grown diamonds have been perfected for decades, used in industries from medicine to aerospace. The science isn’t new - it’s just finally being embraced by fine jewellery. Which means it’s not untested. It’s simply modern.
Myth 7: It’s not a ‘real’ engagement ring unless it’s mined
That’s marketing, not love. The old “two months’ salary” rule? Invented by advertisers. An engagement ring should reflect your story, your values, your future - not an outdated slogan. Love isn’t mined. It’s chosen. And today, more couples are choosing lab-grown.
Coluxe Says: Rewrite the Rules
Diamonds don’t need a billion years, a velvet rope, or a scarcity myth to matter. They just need to be chosen with intention, worn with joy, and lived in every day. The future of fine jewellery is conscious, inclusive, and self-led. And at Coluxe, that future is already sparkling.
